Purchasing media for your online ad campaigns requires excellent timing. Making campaign adjustments or bidding on ad space has to happen at the right moment for it to be the most successful it can be. Yet often there are issues that cause delays—including in the way payments are processed.
So, how are the most successful brands overcoming this challenge? The answer lies in media buying cards. Let’s take a look at what the most common media buying challenges are and how these cards can eliminate issues.
Media Buying Challenges
The digital advertising sphere is fiercely competitive. Brands are vying for the same ad placements—the ones that will reach their desired audience and have the most impact upon them. To get it right, it’s often a race against the clock. Especially if you want the prime ads on the most popular platforms like TikTok, Google, and Facebook. And, in this race to secure these top ads, the payment process often holds things up. If your payment fails, it can throw off your whole campaign.
Rejected Payments
Advertising platforms often reject new cards—and you won’t know they’re going to until the last moment. Obviously, this is frustrating and it means you can lose your prime ad space. This happens for a number of reasons but mostly, new cards are rejected due to stringent anti-fraud protection measures. New cards are often flagged up as being risky, especially if they don’t have any transaction history. Ad buying securing would simply rather not take the risk.
There are several other reasons why these payments may fail. This includes:
- Mismatched names
- Mismatched billing details
- Frequently replaced cards
- Multiple cards used by one business to pay for ads.
As frustrating as these card rejections are, arguably the biggest problem for companies is the missed opportunity and wasted time. When these payment rejections occur, it also creates an unnecessary complexity when you want to buy media.
What’s the solution?
Thankfully, when there are problems like this, advanced solutions are never far behind. One such solution is an advanced virtual card like those offered by Wallester Business. This is a versatile payment solution that makes it easier to purchase media for advertising. The company offers unique bank identification numbers (BINs) and offers virtual card issuing with innovative payment infrastructure. It means that your advertising department gets a bespoke payment card solution and can make seamless payments while still remaining highly secure.
What are virtual cards?
Virtual media buying cards are exactly the same as a standard payment card—you get the card number and all of the other details needed to make an online payment only there’s no physical card. This means it can be issued instantly and you don’t need to wait before you can use it. The solution is easy and efficient—and it’s much more likely to be accepted by ad payment systems.
What about 3DS authentication?
Media buying cards still have all of the top security features like other cards. However, often cards have a one-time password (OTP) process, which disrupts the efficiency of your media purchases—and we know that time is of the essence! To avoid this, the 3D Secure (3DS) authentication method uses advanced technology and words better for customers. Essentially, you can remove some of the roadblocks caused by security and allow certain sites of your choosing to bypass the requirements for authentication. This means you can complete your ad purchases straight away.
API Integration
Digital advertising call for creativity and innovation and so it needs financial tools that are equally as innovative and creative. Thankfully, media buying cards like those offered by Wallester have offer API (application programming interface) integration. This means the payment solution can be implemented straight away and integrated straight into the businesses existing systems, making it much more efficient. This means that advertisers are better able to customise and automate their processes and align them with their campaign’s objectives and needs.
Combining the API with the unique BINs means digital advertises will have higher acceptance rates and streamlined processes.
Unlimited cards
Another feature of these payment cards is that they are unlimited, which means that you can assign the role of advertising (and paying for it) to a selection of people and they’ll each have their unique payment card that works. Since you can whitelist these cards, you can be sure that they’ll be accepted on trusted domains—and you won’t need to go through extra verification procedures.
With the unlimited virtual cards, it’s so much easier to manage advertising campaigns across a range of different platforms, which is better for scalability and budget control too.
Combined, the unlimited card issuing, and free whitelisting means advertisers can work efficiently by saving time and reducing the administrative burden of online transaction management.
