Born on June 2, 1964, in Edo State, Nigeria, Simon Iyore Guobadia was raised in a large, upper-middle-class family. He grew up alongside seven siblings, with values deeply rooted in discipline and education. His father, Stanley Guobadia, served as an Assistant Director in the Nigerian Prison Services, while his mother, Martina Guobadia, was a respected English teacher.
Simon immigrated to the United States in 1982 to further his education and build a future. Despite the challenges of adjusting to a new culture, he remained focused, eventually graduating in 1993 with a Bachelor of Business Administration in Accounting from the University of the District of Columbia.
Profile Summary
| Name | Simon Iyore Guobadia |
|---|---|
| Date of Birth | June 2, 1964 |
| Age (2025) | 60 years old |
| Place of Birth | Edo State, Nigeria |
| Nationality | Nigerian-American |
| Height | 5 ft 11 in (180 cm) |
| Weight | Approx. 180 lbs (82 kg) |
| Eye Color | Black |
| Hair Color | Black |
| Marital Status | Divorced (formerly married to Porsha Williams) |
| Children | 5 (Quentin, Nicole, Christian, Benjamin, Ximena) |
| Profession | Entrepreneur, Film Producer |
| Net Worth (2025) | $40–50 Million |
| @iamsimonguobadia |
Rise in Business and Entrepreneurship
Simon began his professional life as a Certified Public Accountant (CPA), offering auditing, tax consulting, and software services to international corporations. However, his real breakthrough came in 2007, when he founded SIMCOL Petroleum Limited Company. The business focused on supplying refined fuels like Ultra Low Sulfur Diesel and gasoline across the Southeastern U.S.
Under his leadership, SIMCOL gained a significant market presence, and Simon quickly transitioned from a service provider to a business mogul.
Expanding Into Hospitality and Entertainment
Never one to limit himself to a single industry, Simon ventured into hospitality and nightlife, particularly in Atlanta. He invested in popular restaurants and lounges such as The Republic, DAS BBQ II, and American Cut Steakhouse. These ventures not only added to his wealth but also elevated his profile in social and entertainment circles.
In addition to hospitality, Simon explored film production. He served as an executive producer on the 2020 civil rights-era film Son of the South, which drew attention for its powerful message and collaboration with notable filmmakers like Spike Lee.
Simon Guobadia’s Net Worth in 2025
As of 2025, Simon Guobadia’s estimated net worth stands between $40 million and $50 million. His wealth stems from diversified sources: petroleum, real estate, hospitality, and entertainment. He has built an empire that reflects both strategic thinking and relentless hustle.
Over the years, his financial portfolio has shown consistent growth, even through challenges like business slowdowns and public controversies.
Lavish Lifestyle and Luxury Assets
Simon is known for his luxurious lifestyle, often shared through social media glimpses. His car collection alone is worth over $2 million, featuring high-end vehicles like Rolls-Royce, Ferrari 812 GTS, and a Mercedes-AMG S63.
His real estate investments include multi-million-dollar homes in Atlanta and other parts of the U.S., showcasing lavish interior designs and top-tier amenities. These properties speak to both comfort and class, curated to fit a life of sophistication.
Physical Appearance and Presence
Simon Guobadia stands at approximately 5 feet 11 inches tall (180 cm) and maintains a healthy, athletic build. He has black eyes and black hair, often dressed in tailored suits that reflect his polished persona. Whether in boardrooms or at social events, Simon’s appearance exudes success and self-assurance.
Personal Life and Relationships
Simon has been married four times, and his most publicized relationship was with Porsha Williams, a former star of The Real Housewives of Atlanta. The couple married in November 2022 in a pair of elaborate wedding ceremonies—one Nigerian, one American.
However, their union ended in February 2024 after just 15 months. Simon has five children from previous relationships: Quentin, Nicole, Christian, Benjamin, and Ximena. Despite the media attention, he remains a committed father, often seen spending quality time with his kids.
Social Media Influence
Simon is active on Instagram under the handle @iamsimonguobadia, where he shares glimpses of his life, business insights, family moments, and luxury possessions. With over 869,000 followers, his platform serves as a blend of professional branding and personal storytelling.
His posts often spark engagement, as fans are intrigued by his lifestyle, travels, and evolving ventures. Simon understands the power of image and uses social media as a modern-day portfolio.
Recent Legal Challenges
In early 2025, Simon faced a legal hurdle involving his immigration status. He was reportedly detained by U.S. Immigration and Customs Enforcement (ICE) due to unresolved visa and documentation issues. While the situation is under legal review, it has not derailed his business or media presence.
These developments have added complexity to his narrative but also highlighted the unpredictability of public life.
Philanthropy and Giving Back
Despite his wealth, Simon is passionate about giving back. He supports educational programs, youth empowerment, and healthcare initiatives, particularly in Nigeria and underserved U.S. communities. His philanthropic work, though less publicized, is a cornerstone of his long-term legacy.
He believes that success is best measured not only by what one earns but also by what one gives.
Final Thoughts
Simon Guobadia’s story is one of ambition, adaptation, and resilience. From his humble beginnings in Nigeria to becoming a multifaceted entrepreneur in America, he has built a name recognized across industries.
His life is a blend of hard work, luxury, and legacy, marked by both triumphs and trials. Whether you admire his business acumen, his lifestyle, or his ability to reinvent himself, there’s no denying that Simon Guobadia has made his mark in 2025—and he’s not done yet.
FAQs
What is Simon Guobadia’s net worth in 2025?
Simon Guobadia’s estimated net worth in 2025 is between $40 million and $50 million, earned through oil, real estate, hospitality, and film ventures.
How old is Simon Guobadia?
Simon Guobadia is 60 years old, born on June 2, 1964.
Who are Simon Guobadia’s children?
Simon has five children: Quentin, Nicole, Christian, Benjamin, and Ximena, from previous relationships.
What businesses does Simon own?
Simon is the founder of SIMCOL Petroleum, and has invested in restaurants like The Republic and DAS BBQ II, as well as film production projects.
Is Simon active on social media?
Yes, Simon is active on Instagram (@iamsimonguobadia), where he shares his lifestyle, family, and business updates.
