If you have a brand, chances are you are hoping for it to continue growing in terms of reach and impact. In 2025, there is plenty of space for growth, as data from Statista says that the total number of worldwide social media users is over 5 billion people. Even if you are happy with the status quo, you know that constantly engaging with your audience is what will keep the brand in people’s minds.
No matter your location — whether it’s Philadelphia in the U.S. or a city somewhere in Europe — every brand should stick to effective growth strategies.
Here are some ideas that should help you continue creating engaging material and even reach new audiences.
1. Start a series
Depending on your industry, it may be very easy or very hard to come up with new post ideas every week or so. So why not improve your creativity flow by starting a series? This approach can work especially well if you have a YouTube channel, where you can select a theme and create videos related to the theme on a daily, weekly, or bi-monthly basis.
For example, if you are in the fitness industry, you can create a series such as “Wellness Wednesday” and post new videos focused on specific aspects of wellness each Wednesday. You can then use other platforms such as Instagram or X to share teasers from your YouTube series and attract new subscribers.
You do not have to be on a specific social media platform to create content delivered as a series. For instance, you can also have a “Wellness Wednesday” on your blog and post new content related to a wellness theme each Wednesday.
2. Curate third-party material
One of the easiest ways to keep your audience engaged and attract new followers through frequent content posting is by curating content from third parties. Specific examples include media features from your employees or news related to your industry.
It goes without saying that curating third-party content is not about using what others have created without adding anything new to the material. Provided that you are not violating any copyright infringements, it is a good idea to use useful content from others in combination with your own input to create something that is of value to your readers.
If you are not completely sure how others feel about using their content, feel free to ask them. In some cases, third parties will be eager to have their content shared with a larger audience, and you may even end up developing long-term professional relationships.
3. Encourage your users to make content about you
Do you want your followers to feel part of your brand? If the answer is yes, consider encouraging them to create material on topics that are related in one way or another to your brand. For example, you can create a hashtag that customers can use when talking about your product or service and their experience with it.
User-generated material is arguably one of the best ways in which your customers can tell others about their experiences using your services and products. The extent to which this type of post works in your favor may vary with the extent to which you provide products or services that make them happy.
4. Make the best use of new technologies
One way to make your posts more engaging is by enhancing them with the help of relatively recent technologies, such as artificial intelligence (AI). One of the most recent examples is generative AI, which can be used in a variety of ways, including assisting you with creating content ideas.
A lesser-known fact is that, nowadays, AI is also being used to recruit talent that will help you improve the quality of your posts. For example, you can take advantage of AI capabilities that help you search for talents, prospects, and business contacts.
5. Create cool memes
Another potentially strong strategy brands often use to keep their users engaged or attract a new audience is posting trending memes. This strategy can also work for you, provided that you understand your audience and have a good idea about which memes are likely to attract them.
You may even go as far as using new ideas to create new memes and, who knows, maybe even start a trend. Playing with memes can be both entertaining and fruitful as long as you use humor in a way that resonates with the type of people who consume your content.
6. Let your customers talk about you
This strategy is somewhat similar to encouraging user-generated content in terms of the expected effects, but comes with additional advantages that you should not ignore. While user-generated material can help your brand, provided people are happy with you, encouraging customers to leave a testimonial means you will be able to highlight some of the most positive reviews.
Material featuring customers who describe their experience with your services and products can take any form, including written testimonials, YouTube videos, or even a short and funny TikTok video. In many cases, making video testimonials embedded within a post under 60 seconds will typically provide better results compared to other approaches.
7. Post your research
Depending on your industry, conducting studies and writing scientific articles and whitepapers can significantly boost your credibility.
You can also improve your professional standing by creating posts linking to scientific articles and whitepapers written by other people, which can serve as data supporting your products and services.
That being said, make sure to be transparent and do not ignore credible information that highlights the limitations of your offering. While some customers will never see beyond marketing hype, many will.
Bottom line: Social media is evolving, and so should you
There was a time when platforms such as Facebook were seen as tools mostly used by teenagers and young adults, and when few thought that a platform consisting of videos shorter than 60 seconds would have billions of users. While you cannot predict the future, you can at least prepare yourself to get a sense of where things are going.
Regardless of the industry, brands that do not know how to adapt to social changes are likely to lose some of their audience or at least have difficulties growing. To make sure this does not happen to you, pay attention to new trends and create materials that resonate with both older and newer audiences. In addition, do not assume your established audience does not like change, and always consider testing new ideas to keep them happy with your brand.
