Two cousins from New Orleans took their gritty, self-made music and turned it into a worldwide movement. Along the way, they’ve built a fiercely loyal following and a fortune that keeps growing. Here’s a closer look at who they are, where they came from, and how they turned underground rap into a thriving empire.
Quick bio
| Detail | Scrim | Ruby da Cherry |
| Full Name | Scott Arceneaux Jr. | Aristos Petrou |
| Stage Name | Scrim | Ruby da Cherry |
| Birth Date | April 11, 1989 | April 22, 1990 |
| Age (2025) | 36 | 35 |
| Birthplace | New Orleans, USA | New Orleans, USA |
| Height | 5’10” | 5’8” |
| Weight | N/A | 165 lb |
| Net Worth (2025) | $4.0M (combined) | $4.0M (combined) |
| Nationality | American | American |
| Label | G*59 Records | G*59 Records |
| Biggest Hit | Paris | Paris |
| Instagram Followers | 3M+ | 3M+ |
Who Are $uicideboy$?
The duo is made up of Scrim (Scott Anthony Arceneaux Jr., born April 11, 1989) and Ruby da Cherry (Aristos Norman Petrou, born April 22, 1990). They grew up in New Orleans and formed $uicideboy$ in 2014, bound by a pact to make music work or walk away entirely. Their sound mixes punk rap, emo rap, and trap, with lyrics that cut deep into their own experiences.
Age, Family, and Physical Details
In 2025, Scrim is 36 and Ruby is 35. Ruby stands about 5’8” and weighs around 165 pounds, while Scrim is closer to 5’10”. Both are covered in tattoos that tell their stories, from personal struggles to spiritual shifts.
Scrim is married to Sage and has two younger brothers, one known as $lim Gucci. Ruby has a younger brother and sister, and the cousins’ family ties have shaped much of their shared journey.
The Sound and the Rise
From day one, they worked outside the mainstream, recording and releasing their own tracks under G*59 Records. They built their early fan base on SoundCloud with music that felt raw and unpolished, tackling topics like addiction, depression, and survival in their city.
The “Paris” Breakthrough
In 2015, “Paris” became their breakout track. It racked up over 10 million plays on SoundCloud and passed 30 million views on YouTube. The song’s unfiltered energy connected with listeners and helped put the duo on the map.
Building G*59 Records
Their label, G*59 Records, gave them total control over their work and income. It’s also home to other artists, expanding their reach and creating another steady stream of revenue.
How Much Are They Worth?
Putting an exact number on their net worth isn’t easy. Most estimates put them between $2.5 and $4 million combined, though some reports go as high as $13–18 million. Their income comes from several places:
- Streaming royalties from Spotify, Apple Music, and YouTube.
- Album and merch sales.
- Profits from sold-out tours like the Grey Day Tour.
- Revenue from G*59’s roster.
Net Worth Over the Last Five Years
| Year | Estimated Net Worth (USD) |
|---|---|
| 2021 | $1.5 million |
| 2022 | $2.0 million |
| 2023 | $2.8 million |
| 2024 | $3.5 million |
| 2025 | $4.0 million |
Career Highlights
Their biggest releases include:
- I Want to Die in New Orleans (2018) – top 10 on Billboard 200.
- Long Term Effects of Suffering (2021).
- Sing Me a Lullaby, My Sweet Temptation (2022) – #1 on Billboard’s Top Rap Albums.
- New World Depression (2024) – peaked at #5 on Billboard 200.
- Thy Kingdom Come (2025) – set for release soon.
They’ve toured relentlessly and worked with names like Travis Barker, all while staying independent.
Life Off Stage
Both Scrim and Ruby have been open about addiction. Scrim’s been sober since February 2019. Ruby went to rehab in October 2020 and has stayed sober except for marijuana use. In recent years, faith has played a bigger role Scrim became a Christian, and the two now pray before going on stage.
Social Media and Connection
They’ve built strong fan connections:
- Instagram: over 3 million followers across accounts.
- YouTube: 4.5 million+ subscribers and billions of views.
- Active on Twitter/X for announcements and conversations with fans.
Fun Facts
- The original pact to “make it or quit” still defines their attitude.
- Scrim’s production alias, Budd Dwyer, is a nod to his darker artistic inspirations.
- Ruby leans into punk and vintage horror style in his visuals.
- Despite the heavy themes in their music, they’re known for being deeply appreciative of their supporters.
Visual Style
They mix streetwear, punk staples, religious symbols, and tattoos into a look that mirrors their music unfiltered and resistant to mainstream polish. Scrim often wears a cross in his grill, and Ruby’s outfits swing between understated and theatrical.
Impact and Legacy
$uicideboy$ helped shape the SoundCloud rap era, proving that independent artists can break through to mainstream charts without major-label backing. Their influence can be heard in countless newer acts.
Looking Ahead
With Thy Kingdom Come on the horizon and tours planned, their momentum shows no sign of slowing. Between music, merch, and their label, their influence and earnings will likely keep climbing.
Closing Thoughts
From recording gritty tracks in New Orleans bedrooms to selling out arenas worldwide, $uicideboy$ have built something rare a career on their own terms. Their story is as much about resilience and self-belief as it is about the money, and that’s what makes them stand out.
FAQs
How did $uicideboy$ get their start?
They began making music together in 2014, releasing raw, self-produced tracks on SoundCloud that quickly gained an underground following.
What is their biggest hit?
“Paris” is widely considered their breakthrough, with millions of plays and views across platforms.
How do they make most of their money?
Touring, streaming royalties, merchandise sales, and their label G*59 are their primary revenue sources.
Are both members still active in the group?
Yes, both Scrim and Ruby are actively creating, touring, and managing their label.
What makes their music unique?
They blend punk, trap, and emo rap with deeply personal lyrics and DIY production.
